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The most important thing that any website
needs is generating adequate traffic visiting the site. It does not pay if you
have a great website but do not have any users visiting the site. To improve
upon the traffic visiting your site, you need to have some important things in
consideration when you are building the site.
Let us now see what factors you need to
concentrate on while the website is being formulated.
Domain
Name
The domain name is the name by which your
site will be identified. The user will need to type in the domain name in their
browser to reach your website. This makes it very important to have a easily to
remember name as well as easy to spell domain for your website but yet be
unique to help the user identify your website with ease. Also, it is best to
use .com extensions for your domain as this is the most common extension that
is in use.
Content
The content on your website should be very
much informational on the products you are promoting. This information included
in the site should not revolve on the product brand per se but should include
lot of yet precise general information about the product or service your
website is promoting. If you just portray your product with lots of pictures of
it, you will not generate any traffic to your site. But, if you have
informational content, it will help in improving traffic to your site.
Keywords
You need to not only include informational
content on your website you should also know the concept of keywords and
include it in this content. Keywords are words that users type in while
searching for information on search engines. You can use keyword tools that are
available to help you know the important keywords that will help improve
traffic to your site.
But, overstuffing your site with keywords
is not permissible and you might land into trouble with search engines. So, you
should include keywords within the content on your website but you need to keep
them within permissible limits. So, you should know the permissible keyword
density and keep the number of keywords within these allowed limits for you to
avoid getting into trouble.
Provide
Freebies
Everyone loves freebies. To improve traffic
and to maintain it, you need to provide some freebies to your visitors. This
can be in the form of providing free newsletters that help users get updated
with anything new you are offering them or some add on that can be downloaded
for free from your site.
Testimonials
You can include testimonials on your site with
feedbacks from customers regarding the experience they had after using your
product or service. This is a great way of promoting your product or service as
a direct information from your customers is more likely to help improve trust
in your product or service and tempt many more to try it out.
These are some important considerations
that you need to keep in mind while planning on your website so that it will
help generate adequate traffic visiting it and you can add better income to
your sales figures.
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